In his letter, CEO Brian Niccol expressed concern over Starbucks' management structure, stating, 'Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work,' underscoring the need for a reevaluation.
He reassured that plans under consideration would not affect store employees, acknowledging that, 'For those who might be fired, the announcement would create uncertainty and concern,' highlighting the sensitivity of his forthcoming changes.
Starbucks faces significant challenges, with comparable store sales in the US down by 6% and a drastic 14% decline in China, reflecting deeper systemic issues within the business.
Aiming to restore customer satisfaction, Niccol noted issues like long wait times and the perception of a less friendly atmosphere, pledging to empower baristas as part of a broader strategy to engage their workforce.
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