Starbucks named Chipotle Mexican Grill head, Brian Niccol, as its new CEO amid pressures from activist investor Elliott Investment Management.
Elliott, owning a significant stake, pushed for improved performance, stock price, governance upgrades, and addition of Jesse Cohn to the board at Starbucks.
Former CEO Howard Schultz highlighted the US operations as a key factor in Starbucks' recent struggles, emphasizing the need for leaders to connect more with employees.
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