Brian Niccol announced that Starbucks employees must move to Seattle or Toronto and work at least four days a week in the office as part of the "Back to Starbucks" turnaround plan. Niccol emphasized the importance of in-person work for sharing ideas, solving problems, and strengthening culture. While the requirement has its merits, he potentially risks credibility by not committing to the same expectations for himself, especially given reports of his use of a private jet for commuting.
We are reestablishing our in-office culture because we do our best work when we're together. We share ideas more effectively, creatively solve hard problems, and move much faster. Being in person also helps us build and strengthen our culture.
As we work to turn the business around, all these things matter more than ever.
Collection
[
|
...
]