Starbucks is making significant changes to enhance customer experience and address declining sales. Starting Monday, the chain will ask if customers want drinks for here or to go, and offer ceramic mugs for those who stay. Other changes include the return of the condiment bar and free refills for all coffee types. CEO Brian Niccol aims to reposition Starbucks as the go-to social spot, emphasizing in-store interaction and customer loyalty, particularly after the company's first annual sales decline since the pandemic began.
This initiative aims to enhance the customer experience by encouraging patrons to enjoy their beverages on-site and creating a more inviting atmosphere in stores.
Starbucks is reverting to some older policies, such as limiting bathroom access, to improve the experience for paying customers and entice more people to dine in.
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