Seventy percent of SMBs reported that their businesses became 'stronger following a period of uncertainty' when looking back at 2024, demonstrating resilience amidst challenges.
Investing in technology is seen as a major success driver for 2025, with SMBs believing that tech investments and meeting customer needs will propel future growth.
91 percent of SMBs feel confident in their ability to grow their business, showcasing a strong sentiment towards stability and financial success in the year ahead.
While younger business owners focus on tech investments to drive growth, 71 percent of Millennials and Gen Z owners see going viral on social media as their 'dream.'
Sentiment for 2025 remains optimistic, with 90 percent of SMBs confident in their company's future financial success and 89 percent in keeping abreast of trends.
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