As the world's largest provider of cloud-based customer relationship management services, Salesforce has demonstrated an exponential growth trajectory and a strategic approach toward mergers and acquisitions.
From fiscal 2014 to 2024, Salesforce's revenue showcased a remarkable 24% CAGR, driven by key acquisitions that expanded its ecosystem and strengthened its market position.
Despite being an early player in the CRM space, Salesforce faces intense competition from significant players including Microsoft, Oracle, and SAP, among others.
Salesforce's recent strategic moves include a $10 billion stock buyback and its first dividend announcement, marked as significant milestones in its financial evolution.
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