Salesforce Inc. has become synonymous with customer relationship management, dominating the cloud-based CRM space with a 24% revenue CAGR and substantial acquisitions.
The growth trajectory from 2014 to 2024 highlights Salesforce's resilience, achieving a net income CAGR of 44% post-fiscal 2017 and initiating a $10 billion stock buyback.
Despite its pioneering role in CRM and SaaS, Salesforce faces increasing competition from established players like Microsoft Dynamics and growing rivals in the CRM landscape.
As Salesforce embraces artificial intelligence, it must allocate significant resources to ensure compatibility and responsiveness to the rapidly evolving tech landscape.
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