There's a huge difference between the service and product quality, as well as prices here and there," said Murat Yavuz, a retired Turkish banker who regularly visits Greece. "Restaurants here have used inflation as a pretext to push up prices.
Restaurant and hotel prices rose by an average 91% in June from a year earlier, topping already eye-watering headline inflation of 71.6%.
The lira's real effective exchange rate, a measure of its value against foreign currencies, is at its highest level since late 2021.
"We've lost our price advantage," Kivanc Meric, an executive at the Association of Turkish Travel Agencies, told Euronews in an interview, citing the "over-valuation" of the Turkish lira.
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