Research: Why People Will Pay a Premium to Complete a Task Sooner
Briefly

Recent research challenges traditional economic theory by suggesting that people value immediacy in completing goals over deferring payments. Finishing a task can alleviate the mental burden of unfinished obligations, prompting individuals to willingly incur higher costs for timely task completion.
The findings of these studies highlight an essential aspect of human motivation: the mental toll of unfinished tasks can be significantly larger than the financial implications. This realization can inform strategies to enhance productivity and help individuals focus on goal completion.
Using these insights, project leaders can shape incentives that align with natural human preferences. By minimizing delays and facilitating quicker completions, teams can harness the psychological benefits associated with finishing tasks, ultimately boosting overall motivation and productivity.
Read at Harvard Business Review
[
|
]