After analyzing nearly 1,000 acquisition announcements, researchers found that war-related language tends to trigger negative reactions from analysts, who see it as a sign of excessive risk.
This study highlights how critical it is for companies to choose their metaphors wisely, as they significantly influence how analysts and other audiences perceive corporate actions.
In acquisition announcements, CEOs regularly frame their strategies as battles to be won; this language can provoke backlash, especially when analysts prefer avoidance of direct competition.
Larry Ellison's extreme metaphor regarding his competition exemplifies the harmful potential of aggressive communications in the corporate context, influencing analysts' perceptions negatively.
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