Numerator's research revealed a paradox in American consumer sentiment: despite thriving economic indicators and better spending behaviors compared to pre-pandemic times, consumers remain pessimistic. Their study examined 150,000 customers and surveyed over 4,500 people, uncovering that increased effort in spending has left many feeling frustrated and exhausted. Additionally, the widening disparities in spending among income groups have exacerbated feelings of dissatisfaction, particularly for lower-income individuals who perceive themselves as falling behind, contrasting sharply with the financial gains seen by those in higher brackets.
Despite a robust labor market and thriving economy, Americans are increasingly pessimistic about their economic situation, feeling frustrated and fatigued by current conditions.
Researchers found that although people are spending more and financially better than before the pandemic, their efforts have increased, leading to greater consumer fatigue.
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