Q&A: To Protect the Natural World, We Need to Put a Price on It
Briefly

Kapnick stresses that accurate environmental measurement is vital for businesses, helping them understand their impacts and develop new financial tools for better risk management.
NOAA is dedicated to bridging scientific research with practical applications, enabling both public and private sectors to enhance environmental monitoring and accountability.
The challenge for sustainability is to effectively account for corporations' externalities, as stakeholders demand a clearer understanding of a company’s environmental footprint.
With the increasing pressure from investors, consumers, and regulators, businesses need to accurately measure nature's value to improve strategic decision-making and planning.
Read at Harvard Business Review
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