"The move into personal finance content may seem out of left field for a YouTuber who amassed hundreds of millions of subscribers by posting stunt videos like burying himself alive. However, money is a common theme in MrBeast videos, whether Donaldson is asking 100 identical twins to battle it out for $250,000 or locking contestants in a bunker for 100 days to potentially win a $500,000 cash prize."
"MrBeast gave away $10 million to the winner of the first season of his Amazon Prime Video competition show, "Beast Games." Cash giveaways were so prevalent in that series that my colleague Katie Notopoulous felt obliged to explain to her elementary-aged son that money in the real world isn't just an "object to build into pyramids or toss around in bags.""
Jimmy Donaldson plans videos educating viewers on investing and explaining Roth IRAs, likely on a separate YouTube channel. Money is a recurring theme across his content, including large cash giveaways and stunt-driven competitions. Contest formats have included asking 100 identical twins to compete for $250,000 and locking contestants for 100 days to potentially win $500,000. A winner received $10 million on the Amazon Prime Video show Beast Games. The MrBeast company intends to launch a financial services product branded MrBeast Financial. The educational channel could complement and promote that forthcoming business.
Read at Business Insider
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