"Up until now, banks have been focused on the how - teaching hard skills and providing tools that help people manage their finances. Yet, even with skills and tools, Americans are racking up record-breaking debt and feeling financial stress and anxiety like never before," said Jack Howard, Head of Money Wellness at Ally.
"Ally's Money Roots campaign focuses on assisting consumers unpack their feelings and narratives about money by engaging in virtual workshops with experts on topics like people's values related to money, personal narratives, and how to navigate finances as a couple."
"Money Roots works as a case study in how engagement can be married to customer care, and a rare example of what happens when the worlds of psychology and financial services come together."
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