McDonald's reported its fourth-quarter and full-year 2024 financial results, showing a global revenue of $6.4 billion but a concerning 1.4% decline in U.S. comparable sales. While the global sales increased slightly, the U.S. sales struggle to recover after a previous gain of 4.3%, spurring a focus on pricing strategies. To address perception issues related to fast food affordability, McDonald's launched a $5 meal deal, initially a limited offering, which proved successful enough to warrant an extension into 2025. The quarter marked successes among low-income consumers in the U.S.
In the fourth quarter, McDonald's reported $6.4 billion in revenue, but U.S. comparable sales declined by 1.4%, indicating ongoing challenges in balancing pricing and profits.
The $5 meal deal, initially a temporary offering, gained significant traction, compelling McDonald's to extend it through 2024 to help retain American customers.
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