Despite the rising costs and political pushback against sustainability initiatives, studies show that companies committed to sustainability can outperform their less sustainable counterparts economically.
The 2014 Harvard study found that high-sustainability companies significantly exceeded key economic indicators compared to low-sustainability companies, indicating potential profitability in sustainable practices.
EY's 2023 study revealed that over half of companies implementing sustainability initiatives reported financial returns that outperformed their expectations, demonstrating solid business incentive for embracing sustainability.
In a challenging political landscape, some businesses retreat from sustainable practices due to perceived costs and complexities, yet evidence suggests a profitable shift towards sustainability.
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