Shein's rapid rise transforms it into a dominant player in U.S. fast-fashion, capturing 50% market share amid a growth surge during the pandemic.
Despite its staggering growth, Shein's financial details and operational strategies remain murky, raising concerns about transparency and ethical practices in its supply chain.
Founded over a decade ago in China, Shein's alluring prices and pervasive marketing have allowed it to outpace traditional western retailers.
The ambivalent origins and opaque management structure of Shein underscore a pressing need for scrutiny, especially in regards to labor practices and product sourcing.
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