Gen Z frontline workers prioritize authenticity, purpose, flexibility, and modern digital tools, refusing to feign engagement when interactions feel superficial. Gen Z will comprise 74% of the global workforce by 2030 and already adopts generative AI for daily tasks; 57% use it across analysis, creative work, and project management. Intuitive workplace systems reduce time spent on clumsy software, freeing employees to invest energy in meaningful customer interactions. In hospitality, seamless technology and a culture that grants purpose and autonomy enable Gen Z workers to build genuine guest relationships and transform perceived disengagement into a service advantage.
They call it the " Gen Z stare " - that flat, expressionless look that's gone viral across TikTok, service counters, and job interviews. To some, it signals boredom or indifference. But look closer, and you'll find a new generation of workers unwilling to fake engagement. They want it to be real. And in hospitality, that can be a superpower. As the president of a fast-growing global software company, I see this dynamic play out daily.
Gen Z will make up 74% of the global workforce by 2030, and they are arriving with a distinctly different outlook on work, rapidly reshaping the workplace. According to Deloitte's 2025 survey, these employees seek access to cutting-edge technology: 57% already use generative AI daily across tasks like data analysis, creative work, and project management. For them, modern digital tools are essentials, not extras - they shape where they choose to work.
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