How to serve SMBs that are short on time and long on problems feat. Mark Valentino, Head of Business Banking, Citizens - Tearsheet
Briefly

62% of SMB owners feel their business banking options mirror personal accounts, highlighting the need for banks to differentiate their offerings beyond traditional services.
Citizens employs a three-pronged strategy catering specifically to SMBs by actively listening to clients and obtaining feedback to identify and solve the right problems.
Their Business Outlook report reveals the significant role of dedicated business bankers, with 83% of insight-driven companies using one, enhancing decision-making and profitability.
Businesses seeking faster payment solutions increasingly adopt digital payment tools, such as Venmo and Cash App, indicating a blend of bank services with third-party solutions.
Read at Tearsheet
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