How Hisense Uses Sports Marketing to Build Brand Recognition - SPONSOR CONTENT FROM HISENSE
Briefly

Whether they watched on TV or came to Doha to cheer in person, football fans from around the world left the FIFA World Cup Qatar 2022 TM with a lasting impression of the Official Sponsor brands whose names appeared continually on the electronic boards surrounding every pitch.Sports has become a preferred way for brands to connect with their audience: it's the world's global language.
Read at Harvard Business Review
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