As inflation squeezes budgets, spending for Halloween is expected to drop by 5%, to $11.6 billion, from 2023's all-time high, per the National Retail Federation.
Spirit Halloween is seeking to capture a slice of the much-larger Christmas market, with CEO Steven Silverstein announcing the opening of 'Spirit Christmas' stores in the northeast.
The company's winter holiday extension will have 10 locations across the northeast, aiming to bring a festive experience akin to Halloween's excitement.
Inflation pressures continue to linger over consumer sentiment and holiday spending this year, with the consumer price index rising 2.4% year-over-year in September.
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