Ford's strong cash generation, brand loyalty, and attention to customer service should help it weather the current market turbulence in the motor vehicle sector as it continues to recover.
The failure of the EV market to go beyond the niche level and Ford's own decisions to scale back EV production are a prescient read on the pendulum swinging back towards internal combustion engine (ICE) autos, which is Ford's strong suit.
#ford-motor-company #automotive-industry #electric-vehicles #internal-combustion-engines #market-trends
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