Ford's strong cash generation, brand loyalty, and attention to customer service should help it weather current market turbulence. These core strengths are essential as the auto sector faces challenges, and Ford leads into recovery with a focus on what they do best.
The failure of the EV market to expand beyond a niche level, paired with Ford's own strategic decisions to scale back EV production, signals a potential shift back toward internal combustion engine vehicles, indicating a mastery of Ford's heritage.
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