Explaining Sunk Cost Fallacy and How To Avoid It (2024) - Shopify
Briefly

The sunk cost fallacy is a phenomenon where individuals cling to losing strategies due to prior investments. It impedes rational decision-making in various contexts, from finances to daily choices.
Examples range from persisting in financial investments despite underperformance, to completing tasks solely due to past efforts. It hinders progress by prioritizing past costs over future benefits.
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