Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

"The conversation around the PGA Tour and LIV Golf highlights the crucial point at which a dominant organization must reassess its competitive strategy facing innovative challengers in the market."

"During the Senate hearing, PGA Tour executives were grilled about their previous denouncement of LIV Golf, underscoring the dramatic shift in perception and approach required in response to new competition."

Read at Harvard Business Review