Creativity should be a consistent practice, akin to exercising. Just like physical fitness requires regular workouts, enhancing our creative skills demands dedicated time and effort.
Research shows only 20-25% of people believe they are reaching their full creative potential. This indicates a significant opportunity for growth in innovation and idea generation.
While GenAI and large language models can recycle existing ideas, they cannot generate original thoughts, emphasizing the enduring value of human creativity in innovation.
The authors, Kathryn Jacob and Sue Unerman, advocate for integrating small, deliberate creative exercises into our weekly routines to stimulate and unlock creative thinking.
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