Solid ad revenue growth in Q2 contradicts perception of Alphabet losing search business footing. Google Cloud growth accelerated with AI tools furthering cloud adoption.
Retailers drive Google search revenue growth with Asian firms showing increased demand. AI overviews in search results positively received, not negatively impacting search volumes.
YouTube ad growth slowed due to tough comparison year-over-year. Cost controls boost operating margin expansion to 32%, with total SG&A expense declining.
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