A New Prediction Market Raises $3M in Pre-Seed Round Led by 1confirmation

"People love the daily markets because they don't have to lock up their money for a long period of time to get some mediocre returns," Hetherington said. And the turnover keeps traders coming back.

"The average trader we have on the platform right now is spending around four hours per week," Heatherington said. "So the retention is really, really high. I mean, like 38% of users that come on the first day come after the seventh day, according to our recent data."

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