A Bad Communication Strategy Around Sustainability Can Leave You Legally Exposed
Briefly

The article discusses the challenges faced by companies in achieving their ambitious sustainability goals amidst increased scrutiny following the Paris Agreement. It emphasizes that transparent communication about sustainability efforts is essential to mitigate risks. The article also stresses that sustainability claims must be accompanied by concrete actions and plans to build trust. The private sector’s surge in sustainability commitments reflects a genuine desire to contribute to global sustainability goals, but these efforts must be effectively managed to avoid backlash and reputational damage.
In recent years, many companies have made ambitious sustainability commitments, but the complexities of achieving these goals have led to significant challenges.
This trend highlights the importance of transparent and honest communication about sustainability efforts to mitigate reputational, financial, and legal risks.
Companies should ensure that their sustainability claims are backed by viable plans and concrete results to build trust and credibility.
Following the adoption of the Paris Agreement on Climate Change in 2015, companies were eager to show stakeholders that they cared about our shared planet.
Read at Harvard Business Review
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