The article discusses the significant economic impact of the Super Bowl, noting that $1.4 billion was wagered during the event. This illustrates the lucrative nature of live sports, which benefit various businesses including ticket sales and concessions. It emphasizes the investment opportunity in sports-related companies, particularly in light of the increased valuation of sports franchises. Highlighted in the discussion is DraftKings, which, despite past volatility, has shown recent growth in stock value, making it a potential investment for those looking to tap into the sports market's catalysts.
DraftKings has seen positive momentum of late, surging nearly 10% over the past month and up more than 1% on Monday following the Super Bowl.
Investing in companies that provide exposure to sports has been a solid investing strategy over the long-term.
With an estimated $1.4 billion wagered during the Super Bowl, many businesses and industries benefit greatly from the live sports value.
The prices of tickets and concessions have unquestionably risen, indicating the high value live sports provide to fans globally.
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