"The study surveyed 3,012 respondents in October, using a nationally balanced sample, to identify which companies they felt best aligned "with their personal ethics and values." Hershey Company in Pennsylvania earned the top overall spot. "Ethical perception is becoming the new currency of brand loyalty," said Matt Paulson, founder of MarketBeat. "People want to believe the companies they support share their values - and they're rewarding those that prove it.""
"Ocean Spray - No. 4 Ocean Spray, based in Lakeville, was the highest ranked Massachusetts company, coming in fourth overall. The farmer-owned cranberry cooperative keeps profits in the hands of its grower-members. It's sustainability efforts, including wetland preservation and water efficient cranberry farming, are "deeply tied to Massachusetts' landscape," according to MarketBeat. Taza Chocolate, Somerville - No. 56 Small-batch chocolate company Taza Chocolate in Somerville, ranked 56th, and is known for its "direct trade" sourcing model that cuts out the middlemen and pays its cacao farmers fairly. Its open-factory tours also contribute to its reputation for transparency."
A MarketBeat survey of 3,012 nationally balanced respondents identified companies that align with consumers' personal ethics and values. Hershey Company earned the top overall position. Ocean Spray of Lakeville ranked fourth, noted for its farmer-owned cooperative structure and sustainability efforts such as wetland preservation and water-efficient cranberry farming. Taza Chocolate in Somerville ranked 56th, recognized for a direct-trade sourcing model and transparent open-factory tours. Cape Air of Hyannis placed 110th, cited for cooperative ownership, employee-focused culture, sustainability programs, and investments in electric commuter airplanes. CVS Health ranked fifth after ending tobacco sales and investing in mental health and pharmacy access.
Read at Boston.com
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