In 1995, Betsy Pratt, longtime owner of Mad River Glen, Vermont, made the bold decision to sell the ski area to the skiers, by way of a co-op. At the time, the co-op could only raise enough money to buy the ski area itself, and the Pratt Family retained control of some 1,100 acres next to the ski area that was included in the initial land acquisition in 1948.
The study surveyed 3,012 respondents in October, using a nationally balanced sample, to identify which companies they felt best aligned "with their personal ethics and values." Hershey Company in Pennsylvania earned the top overall spot. "Ethical perception is becoming the new currency of brand loyalty," said Matt Paulson, founder of MarketBeat. "People want to believe the companies they support share their values - and they're rewarding those that prove it."
We felt we were going to be annexed into other communities if we didn't have a place to meet and call our own, said Liam Carroll. So here we are, we're publicans. The new owners pooled their savings and formed a syndicate to buy the pub, which otherwise faced probable demolition and conversion into accommodation. The new owners formed a syndicate and bought the bar and licence for 300,000.