"That's because it's the owner of some of the world's most commonly used apps: Facebook, Messenger, Instagram, and WhatsApp. About 3.5 billion people around the globe use at least one of these daily. The tech giant doesn't consider itself just a social media company, though. In recent years, it's made major steps in the world of artificial intelligence (AI) -- for example, it's developed its own large language model, and this tool powers certain Meta products, like the company's AI assistant."
"It's important to note that Meta's well-established social media business has helped it produce a long history of earnings growth. Advertisement across Meta's apps drives revenue, as many sorts of businesses sign up for ads to reach us where they know they'll find us -- on these social media platforms. In the recent quarter, advertising revenue climbed about 25% to $50 billion."
Meta Platforms operates widely used apps including Facebook, Messenger, Instagram, and WhatsApp, reaching about 3.5 billion daily users. The company has developed its own large language model that powers certain products such as an AI assistant. Advertising across Meta's platforms drives revenue, and recent advertising revenue rose about 25% to $50 billion. Strong earnings enable Meta to both fund substantial AI investments and return capital to shareholders via a dividend. AI initiatives aim to improve advertising effectiveness and enhance product experiences, positioning the company for potential long-term growth beyond social media.
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