Bandai Namco, known for iconic franchises like Pac-Man and Gundam, is unveiling its first U.S. store in Sunset Park's Industry City, set to open on February 28. This unique retail space will feature toys, apparel, collectibles, and video games from popular series such as Tekken, Dragon Ball, and Tamagotchi. Marketing specialist Shaunda Brooks-Green emphasized the store's role in creating a community for fans of Japanese culture. Its immersive design includes franchise-specific areas and interactive displays, reinforcing Brooklyn's identity as a cultural melting pot.
This is the only place in the country where you can see all Bandai Namco's official shops in one place, said Shaunda Brooks-Green, marketing specialist for Bandai Namco, during a press preview of the store.
The location aims to provide customers with an immersive retail experience, with dedicated areas for different franchises and interactive displays, including an arcade.
The store's primary goal is to foster a sense of community amongst New York fans, reflecting the area's cultural diversity.
New York is the area for culture, especially the intersection of multiple cultures. I think because of that, New York was the perfect place, especially Brooklyn.
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