"Jatee Kearsley built Je T'aime Patisserie with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT."
"Despite the high ingredient costs and steep New York City rent, Kearsley has been dedicated to prioritizing community over profits."
Jatee Kearsley founded Je T'aime Patisserie in Bed-Stuy, Brooklyn, aiming to provide high-quality French desserts to all, including EBT customers. As a self-taught pastry chef, Kearsley learned through YouTube and industry experience. She transformed her business from losing money to tripling sales after gaining viral attention. Despite facing high ingredient costs, expensive New York City rent, and emotional burnout, Kearsley remains committed to her mission of prioritizing community over profits.
Read at Business Insider
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