Devoción is a unique Brooklyn coffee chain that prioritizes freshness by directly importing unroasted coffee beans from Colombia and roasting them within days of their arrival. This quick turnaround, averaging just 10 to 15 days from harvest to cup, contrasts sharply with traditional coffee companies, which can take up to six months. The company operates without on-site storage, ensuring that customers receive the freshest possible product. CEO Steven Sutton emphasizes the significance of serving coffee as fresh as possible, claiming a clear taste difference that arises from this method.
If you're next to a farm and you grab a tomato and you bite it, it's going to be a completely different sensation than if you go to the markets.
The goal is to roast them immediately and distribute them to the company's four other locations and coffee retailers as quickly as possible.
Collection
[
|
...
]