Crest was a part of the community and we were able to utilize this space for something other than retail or specific commerce, have it be a promotional space, a community space, a gathering space. The plants bring energy, but it's the people who have poured incredible energy into the space.
The brand had workwear history, so instead of doing a show for fashion week in the city, they brought it back to its roots, to the hardware store. That positive energy can be passed on and people have taken it in and out of the store.
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