English singer Ed Sheeran attracted massive crowds with his pop-up pub, the Old Phone, in Ipswich, where he performed alongside the band Beoga. Intended to be a two-day event, it evolved into a one-day only affair to promote his song "Old Phone". Fans vied for entry by texting in nostalgic messages. This spontaneous event generated local excitement as small towns rarely see such celebrity appearances, with some families pulling children out of school to join the fun. Concurrently, a popular local coffee shop, Render, is set to close but will be replaced by another establishment.
The crowds turned out for a chance to down a pint at Ed Sheeran's pop-up pub in Ipswich, with Sheeran performing alongside the band Beoga.
Hundreds of people texted Sheeran's line hoping for entry to the pub, including parents who pulled their kids out of school to participate.
A local remarked on the excitement of being in a small town: '[It's a] small town, not a lot of exciting things happen here, so gotta jump on it when it does.'
Boston's Render coffee shop is closing its doors, but a new coffee shop and bakery is set to open in its place.
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