"Some might dismiss this as hype, but history shows us how quickly consumer behaviour can flip. I'm old enough to remember back to when we first relied on the Yellow Pages, then shifted almost overnight to Google. We're already starting to see a shift towards AI-driven search, where instead of scrolling through endless pages of results you're presented with just a handful of carefully curated answers, drawn from multiple sources."
"I've made that shift myself, using tools like ChatGPT rather than relying solely on traditional search engines. Already ChatGPT, the most dominant of the AI language models, handles over 2.5 billion prompts a day ( Source: TechRadar) - which may not be as much as Google's estimated 14 billion daily searches, but it's the speed of growth that's impressive. AI chatbots may only account for 1% of web visits currently but that figure will inevitably increase."
Consumer search behavior can flip rapidly, as seen moving from Yellow Pages to Google almost overnight. AI-driven search is beginning to present concise, curated answers drawn from multiple sources instead of long result lists. Personal usage of tools like ChatGPT is increasing. ChatGPT handles over 2.5 billion prompts daily versus Google's roughly 14 billion searches, and AI chatbots currently account for about 1% of web visits. Growth speed suggests an inevitable increase in AI search share. The key question concerns timing for AI recommendations to replace the top Google search results for Boston condo listings and the resulting market impacts.
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