"The understanding of ownership and value is what's important for the next generation of athletes. It's time to think different and be different ... It's time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them."
"I’ll be wearing different variations, but these shoes all season. I’m looking forward to making some announcements later today... But I’m excited about it."
"Each of the digits representing spiritual awakening, hard work, and new beginnings, respectively."
"Brown turned down more than $50 million in endorsement deals from other sneaker companies to pursue full ownership and creative control of his own brand."
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