The college sports industry now allows athletes to profit from their names, images, and likenesses (NIL) following a 2021 Supreme Court ruling. While this presents new financial opportunities, many student-athletes risk poor financial decisions due to lack of education. Michael Haddix Jr., founder of Scout, emphasizes the importance of financial literacy, drawing from his father's struggles after an NFL career. With his extensive background in finance, Haddix Jr. advocates that college should be the beginning, not the end, of athletes' financial journeys, helping them navigate this new landscape effectively.
College should be the start of everybody's financial journey, not the end.
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