What It Ends With Us' Says About the Blake Lively Brand
Briefly

Blake Lively's hair in It Ends With Us serves as a tool she uses to sell her performance, while her performance is also a tool she uses to sell her hair, showcasing the interconnected relationship between her appearance and acting.
The film not only showcases Lively's acting talent but also serves as a brand-building exercise for her, involving the launch of her hair-care product line, highlighting how the movie contributes to her status as a celebrity and mogul.
It Ends With Us portrays a convincing case for Blake Lively as an actress, emphasizing her unique magnetism and charm that have been evident since her early career, notably in Gossip Girl, where her character's every hair flip carried significant meaning.
Read at www.nytimes.com
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