The ube king of Alameda bakes his claim to the throne
Briefly

The ube king of Alameda bakes his claim to the throne
"If you wanted a custom birthday or wedding cake made with lemon curd and raspberries, or mocha crunch, he was your guy. But as of Nov. 2, he's now the Ube King. It's not a moniker he would have necessarily chosen. In fact, it was only when he showed up for a recent appearance, and someone said, The Ube King is here, that he decided to embrace it."
"(Awayan admitted he was supposed to have his cookbook turned in two years ago, but deadlines aren't his strong suit). Ube's flavor is hard to pin down; it's subtle, and it's often described as combining elements of vanilla, pistachio and coconut with earthy undertones. What distinguishes it most of all, though, is its vibrant purple color; in this highly Instagrammable era, its popularity can be largely attributed to its purpleness."
Henry Awayan transitioned from Alameda bakery owner to embracing the moniker "Ube King" after releasing The Ube Baking Book, which features the Filipino purple yam in every recipe. The cookbook offers more than 50 recipes, including halaya and inventive items like ube focaccia. Ube has been known in the Philippines for millennia but has recently gained global attention similar to matcha. The flavor is subtle, often compared to vanilla, pistachio and coconut with earthy undertones, while its vivid purple color drives much of its modern, Instagram-friendly popularity in mainstream markets.
Read at www.berkeleyside.org
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