"I've always loved the rawness of B-movies and tabloids and Hollywood Babylon. Charli's had such a strong career, but this is a new level for her, and I wanted to do something that was kind of tabloid but also add some surreal elements dealing with the nature of how she's exploded. The shoot is playing with those ideas in a humorous way."
"She's sort of trapped by fame and all the tabloid photographers are chasing her. An animal trapped in the woods would bite off its own limb - she bites off her hand. As she lies on the stretcher, you see people still taking photos of her, the paparazzi and the fans. People will watch the rise as much as they'll watch the fall."
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