How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales | MarTech
Briefly

"The holidays were a really strong season for us," said Barbara Hagen, VP of sales and marketing for ThriftBooks. "When I think about what really contributed to that, I see it as part of our core value proposition."
Hagen added: "We didn't have any discounts over the holiday, and we were up over 20%. So, the combination of those five elements is really resonating with our customers. They're able to shop with confidence and not have to think, 'Oh is there a sale coming? Do I need to wait?'"
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