Cassandra Henrichsen treasures her advanced reader copy of R.F. Kuang's 'Katabasis,' one of only 200 issued by HarperCollins. In a changing publishing landscape, book influencers increasingly play vital roles in generating early interest for new titles. The phenomenon known as 'galley brag' allows readers to showcase their exclusive early access to books on social media, creating buzz. Editors like Ezra Kupor emphasize this new strategy, showing how excitement among passionate readers can greatly impact marketing efforts for upcoming releases.
"A galley brag is when you post a photo of a status galley on your Instagram or your Twitter. It's kind of a tip of the hat saying: look what I got."
"I was already shaking in my boots opening the package. But actually knowing that I got one of 200 copies made it all the more exciting for me."
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