Book publishing is scared of experimentation. Can Dave Eggers change that?
Briefly

At McSweeney's, nothing has ever been all that straightforward.The San Franciscobased publisher once released an issue of its literary journal in the form of a pile of junk mail.It printed another on balloons.It has published books covered in fur, another title with secrets hidden in heat-activated ink, another whose hardcover editions will have an array of seemingly infinite unique coversand that's without getting into the profound and/or delightfully absurd stories often contained within the books' pages.
Read at www.fastcompany.com
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