Sable Yong creatively used her book advance from HarperCollins to finance a personalized fragrance tied to her essay collection, Die Hot With a Vengeance.
Yong aimed to differentiate her product from traditional book merch by avoiding mass-produced items and instead offering a perfume as a thoughtful and engaging branding venture.
In the era of literary merchandise like t-shirts and tote bags, Yong's perfume presents a novel approach to book marketing, fostering deeper reader engagement.
Yong expressed a preference for meaningful products over disposable merch, highlighting her desire for a more lasting impact on readers through the perfume tied to her book.
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