On February 28, consumers participated in a one-day economic blackout, refraining from spending except at local businesses. Initial data suggested little impact on Amazon, with sales slightly higher than average for previous Fridays. John T. Shea, CEO of Momentum Commerce, noted Amazon's considerable daily revenues make it naturally resilient against such short-term disruptions. He expressed skepticism about the anticipated week-long boycott's effectiveness and mentioned an upcoming sale event expected to boost sales further, underscoring the challenges faced by efforts to influence major retailers.
"The minimal impact on Amazon sales during the one-day boycott isn't surprising," Momentum Commerce CEO John T. Shea told USA TODAY. "Just in the US, Amazon rakes in north of $1B in retail sales every single day, making it naturally resilient particularly when it comes to short-term disruptions."
Information from several different firms shows both some potential impact from the one-day action in affecting in-person and e-commerce traffic at some retailers, as well as Amazon sales staying roughly the same.
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