Walmart's Black Friday initiative, titled 'Best Black Friday Yet,' includes exclusive online deals, early event access, and an engaging in-store community experience.
This Thanksgiving, Walmart aims to enhance the shopping experience with its first-ever Light Up Black Friday party, offering free coffee and two million cookies.
Starting at 10 p.m. ET on November 21, Walmart will provide early access to deals online, which reflects the company's strategy to attract shoppers sooner.
The introduction of Black Friday Store Maps in Walmart's mobile app seeks to make shopping easier, enabling customers to locate items efficiently in-store.
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